Business & Tech

Here’s why people are reacting so viscerally to the ‘Grace in Boston’ Peloton commercial

The Peloton system is displayed, Thursday, Sept. 26, 2019 at the Nasdaq MarketSite in New York. (AP Photo/Mark Lennihan)
The Peloton system.

On its surface, the commercial seems innocuous enough: A man gives his wife a Peloton bike for Christmas, which she adores and uses religiously.

However, the holiday-themed ad featuring “Grace in Boston” has sparked a slew of horrified and disgusted reactions from people online, as well as severalpublications.

The commercial, which was posted to Peloton’s official YouTube channel on Nov. 21, portrays a man gifting his wife a stationary bicycle for Christmas. She then takes cellphone videos of her rides — from her first, to her fifth, to her 50th; at 6 a.m., after work, when it’s snowing outside. At one point, the instructor on the screen can be heard saying, “Let’s go, Grace in Boston,” to which the woman exclaims, “She just said my name!”


In a somewhat surprising twist, however, it turns out that the couple have been watching a home movie of all the clips she has taken — a full year later.

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“A year ago, I didn’t realize how much this would change me. Thank you,” the woman says in the ad, which is titled, “The Gift that Gives Back.”

However, many people took issue with the ad for the bike, which starts at $2,245 — before the $39/month membership fee to stream the service’s virtual classes. (The online outrage also drove down Peloton shares as much as 10 percent, and prompted calls for the company to pull the commercial, according to Bloomberg News.)

RELATED: What Peloton had to say about the viral reaction to their ‘Grace in Boston’ ad


Here’s why people are reacting so viscerally to the ‘Grace in Boston’ Peloton commercial


Here’s what Peloton had to say about the viral reaction to its ‘Grace in Boston’ ad

Advice: Can I give my wife an exercise bike? And other gift etiquette guidelines

Nestor Ramos: If Peloton is canceled, here are some gifts that won’t get you in trouble on Twitter

Kevin Cullen: Cut Grace from Boston some slack. There are Christmas ads far more insulting

Peloton ‘husband’ says he worries about repercussions on his career

Jaclyn Reiss can be reached at Follow her on Twitter: @JaclynReiss