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    Ben & Jerry’s sued over ‘happy cow’ characterization

    WASHINGTON, DC - SEPTEMBER 03: Ben & Jerry's co-founders Ben Cohen (R) and Jerry Greenfield (L) serve ice cream following a press conference announcing a new flavor, Justice Remix'd, September 03, 2019 in Washington, DC. Ben & Jerry's launched the new flavor in conjunction with the civil rights organization, Advancement Project, to "spotlight structural racism in a broken criminal legal system". (Photo by Win McNamee/Getty Images)
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    Ben & Jerry's co-founders Ben Cohen (right) and Jerry Greenfield (left) served ice cream.

    BURLINGTON, Vt. (AP) — Ben & Jerry’s is facing a lawsuit accusing the ice cream maker and its parent company of false advertising by saying the milk and cream in its products comes from ‘‘happy cows.’’

    In a complaint filed Oct. 31 in federal court in Burlington, Vermont, where Ben & Jerry’s was founded, environmental advocate James Ehlers accuses the company and Unilever of deceiving consumers.

    He says many of the farms that produce the milk and cream are factory-style, mass production dairy operations. He says only some are part of the company’s ‘‘Caring Dairy’’ program.

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    A Ben & Jerry’s spokesman said Friday that the company doesn’t comment on pending lawsuits. He said it’s proud of the work it’s done with Vermont family farmers and is committed to building a resilient, regenerative dairy supply.